Unit B-1204 · one buyer · six weeks of selling.
Unit B-1204 · you changed it in one place · nobody carried it anywhere.
You changed it
on May 4
€398,000 €419,000
What the buyer
was told after that
What the buyer was told
every single time
€398,000
€419,000
the old price
your price
Your website day 1
inventory_final_v7.xlsx
exported in April
unit B-1204
read on open
The page still serves that file.
The page serves the record.
€419,000
€419,000
your price
your price
Your sales deck day 9
B1204_deck_FINAL_v3.pdf
rebuilt by hand, 23:40
unit B-1204
read on send
Right for exactly one day.
Right whenever it is opened.
€405,000
€419,000
a discount you closed
your price
Your partner agent day 24, out loud
promo_march.pdf
sent in WhatsApp, March
unit B-1204
read on the call
He still sells from it.
He sells from the record.
€398,000
€419,000
the old price
your price
The signed offer day 41, in writing
inventory_final_v7.xlsx
typed by hand, again
unit B-1204
read at signing
The same file as the site.
The same record as everything.
And that was only the price. The floor plan, the availability and the payment terms travelled the same way — the buyer was shown a unit that had been reserved two days earlier.
And the same is true of everything else. Floor plans, availability and payment terms come from the same record — a reserved unit stops being offered the moment it is reserved.
One decision. Four versions of it reached the market — and the last one he can hold in his hand.
One decision. Every surface quoted it — not a copy of it.
Two of the four came from the same file. Nobody made a mistake.
There are no files left to fall behind.
